Steadier Hoodie

Good context on the mockup — that's a Shopify limitation with colour variant images, nothing you can do about it.

On photos: the forest works here for the same reason as the Presence and Blue Good Days hoodies — gray blue reads consistently in natural light, and this is a dad-specific product so the forest setting with a male model actually feels right. The graphic is bold enough to read clearly even in that light. Keep them all.

The existing copy is genuinely strong too — "Fatherhood is a slow kind of strength" is a great line. Just needs the structural clean-up.

Steadier Hoodie

For the one holding it all together.

Fatherhood is a slow kind of strength. Steadier than it looks from the outside. Stronger than it gets credit for. This one's for the dad who shows up, not just physically, but fully. The one the family leans on without even realising it.

Stronger. Steadier. Father.

Made from 350 GSM fleeced fabric, oversized, drop shoulder, and genuinely warm. Soft and warm like cotton, holds its shape and washes well like polyester. The best of both.

Details:

• Full back graphic with flame motif, roses + eagle + flame sleeve print
• Available in Gray Blue
• Unisex oversized fit
• Drop shoulder
• Fleece-lined hood with drawstring
• Kangaroo front pocket
• Ribbed cuffs and hem
• 350 GSM heavyweight fleeced fabric
• Cotton-poly fleece blend

Sizing:
Unisex oversized fit, most customers choose their usual size. Models wearing size L.

Care:

• Machine wash cold, gentle cycle
• Air dry only, do not tumble dry
• Iron on low, avoid the print
• No bleach, no dry clean

Made to order:
Every hoodie is printed fresh, just for you, which means less waste and more care. Ready in 2–3 weeks.

For the dad who shows up.